Doing Free to Play the Wrong Way...and the Right Way

The folks at Extra Credits produce some of the most thoughtful and insightful videos on game design, gaming culture, and the game industry. In this latest video, they cover the topic of free to play games (aka 'freemium') and the ways that many companies create poorly designed freemium experiences that not only aren't engaging for players but also hurt the bottom line. As it turns out, though, it is possible to create a freemium game that provides a great experience for players and encourages players to pay for that experience.

Samsung's Galaxy S4 Commercials are Pretty Good

As I have mentioned before, Samsung makes some good commercials.​ In this case, the commercials focus on Samsung's Galaxy S4 smartphone. The "Easy Mode" commercial is fine for what it is, which is an appeal to older individuals that are concerned about phones being too complicated. My favorite of the new batch is the "Grad Photo" commercial, which shows off a camera feature that lets users remove unwanted items from a picture. Quite frankly, this is a feature that every phone should have and the commercial does a good job of selling this as an essential feature. The commercial shows potential buyers a real world scenario where they might make use of and value such a feature.

Samsung's Galaxy S4 Comes With Less Available Storage Than You Might Think

Chris Welch, in a post over at The Verge:

Some buyers of Samsung's new Galaxy S4 have been disappointed to learn that the 16GB model offers only around 8GB of user-accessible storage. However, in a statement to CNET, Samsung is reminding irked customers that they can easily remedy any concerns with the help of the built-in microSD slot.

If this was an Apple product, you wouldn't be able to turn on your TV without hearing about this story. Since it's not, you won't hear about it (except here, of course).​

Companies Suddenly Want to Get Into the Android Launcher Business

Parmy Olson, writing for Forbes:

Messaging app KakaoTalk is gearing up to release an Android launcher that will be similar to the mobile product Facebook announced last week called Home. KakaoTalk’s co-CEO Sirgoo Lee revealed the plans in an interview with Forbes, adding that the launcher would be released “within a couple of weeks” and would make accessing its free-messaging and calling app easier for current users, most of whom are in southeast Asia. “We hope to put in features that will attract non-KakaoTalk users as well,” he added.

Facebook's recently announced Facebook Home, it seems, will be the first of many Android launchers that will attempt to garner greater visibility by catering to their specific user base.​ Also, I was unaware that KakaoTalk has such a large percentage of users in South Korea (66%) when compared to Facebook's share (17%).

A 'Tablet for Women'

Casey Johnston, in a post for Ars Technica:

At long last, a company has designed a tablet fit for the use of an entire gender that has, thus far, apparently gone unserved. The ePad Femme, designed and distributed by the Eurostar Group, is an eight-inch tablet that comes pre-loaded with apps concerning yoga, grocery shopping, and cooking. Thank the heavens, ladies may never trouble their pretty heads with such difficulties as finding and downloading their own apps ever again.

I'm surprised that the tablet isn't pink.​

Folks, this is possibly the worst kind of condescension.​

Japanese Airline Offers In-Flight Entertainment Via Smartphones

Courtesy of the folks at Airport News Japan:​

Users download movies, TV shows, music, magazines, games or other content to their smartphones or other devices through the airport terminal's dedicated Wi-Fi network, which they can enjoy without limitation while in the airport or on their departing flight.

What makes this more interesting than the usual in-flight entertainment (IFE) news is the fact that this is being done by Peach, a low-cost carrier in the same vein as Southwest Airlines or Ryanair.​ As noted in the post, low-cost carriers don't typically offer IFE in their aircraft. This is a very smart, relatively low tech way to offer IFE to passengers without incurring the costs of a traditional installed IFE system or Internet connectivity systems/services like Gogo.

Samsung's Galaxy S4 Looks Very Good

Samsung recently revealed its newest phone in the Galaxy S line, the Samsung Galaxy S4. Despite its odd choice of using a theatrical show format during the announcement, Samsung showed off some interesting stuff.​

As every one expected, the phone comes with a 5-inch screen. More interesting than the actual hardware specs, though, is the software. Samsung showed off its "Air Gestures" and "Smart Stay"​ features, which allow for touch-free use of the phone and eye-based tracking of the user's intent, respectively. Changing music tracks without having to touch the phone (such as while driving) is useful, as is the ability for the phone to automatically pause video when the user looks away. I'm skeptical of the usefulness of the eye tracking that automatically scrolls text content, since it seems like that might register too many false positives or false negatives to avoid being annoying. I'm guessing that the ability to use the phone even when wearing gloves has something to do with the Air Gestures feature, but I could be wrong about this.

​The S4's integration with televisions and with health and fitness devices makes a lot of sense. It also goes a long way towards flexing Samsung's muscle as one of the largest electronics manufacturers in the world.

A new accessory that seems to have slipped in under the radar is the ​wireless game controller that connects to the S4. While the design of the controller seems to have been a bit *ahem* 'inspired' by the Xbox 360 controller, it may portend a greater focus in the future on gaming for Samsung devices. There is some criticism of the controller as having limited utility since it is not a standard component that game developers can count on users having, but with Samsung's burgeoning influence in the industry it is simply a matter of time before there is enough of an installed user base to make this close to ubiquitous. Remember, folks, Samsung sells more Android devices than anyone.

In summary, it looks like Samsung has a real winner of a device in the Galaxy S4. Samsung has put together an excellent phone for consumers that will sell like hotcakes.​

'Mobile as the Driver of Desktop Software Design'

Andrew Binstock, for Dr. Dobb's:

Desktop apps, just like Web apps, are also showing the effects of mobile. This is clearly visible in the new designs of icons and dialog boxes. The latter, which were often complex, multi-paneled widgets that required lots of interaction, have now been greatly simplified with far fewer options in a single pane. In addition, the use of widgets that can substitute for typing data values is becoming more widespread. For example, sliders are now much more common as a way to enter values and they will continue to gain popularity. Likewise, spinner controls.

I've seen a similar trend in the past few years.  I wouldn't necessarily describe it as 'simplified' since that doesn't quite capture the entire flavor or nuance of what is occurring.  A better way, I think, is to describe it as 'focused'.  In contrast to yesteryear's 'everything-including-the-kitchen-sink' applications, today's apps are finding success by focusing on the core features and user experience.